2022 Key Visual & Poster

The theme for this special eighth iteration is the “Power of Connectivity”. Eight is a significant number for many Asian cultures, invoking good fortune and social communication, among other positive qualities.

We combined such notions, in the shape of the infinity symbol and the number 8 formed by several three-dimensional moon shapes, combined with our color selections: Classic Blue, Very Peri and Daylily Orange. Classic Blue is the color of serenity and reliability. Instilling calm, confidence and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Very Peri is the color whose courageous presence encourages personal inventiveness and creativity. Daylily Orange is the color of joy and creativity. Through the blending of these three colors, it shows its own creative self.