Asel Sherniyazova has an economic and business educational background and for two years studied in China (Shanghai Organization of Cooperation), representing Kyrgyzstan on the Cross-Cultural Exchange Program. Fluent in Chinese, Russian, English, and Kyrgyz, she is a Co-Founder of a Business Consultancy Company in China, Investment Corporation in the USA and a non-profit organization in Kyrgyzstan.

During 2014 Asel worked on the Oscar and Golden Globe campaigns for the multi-award-winning film Kurmanjan Datka Queen of the Mountains which was Kyrgyzstan's submission for Best Foreign Language Film. Now, as Managing Director of the Asian World Film Festival, each year she coordinates the programming of all films from the Asian region which have been submitted to the Academy and the Golden Globes for Best Foreign Language Film.

Asel is an integral part of the Festival, managing the structure and strategic content as well as event sponsorship and all promotional activity. She is also instrumental in liaising between Consulates, Embassies and Ministries from the Asian Continent, ensuring that their countries' films and filmmakers receive a high degree of exposure during the Festival.