Joachim Zell (known as JZ) is currently the Head of HDR Content Workflow at Barco.

For 12 years he served as VP of Technology and Imaging Science at EFILM/Deluxe, where he designed and monitored production workflows from on-set production to release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank

Joachim is an Associate Member of the ASC and Co-Chair of the ASC's Motion Imaging Technology Council's Next-Generation Cinema Display Committee. He also served on the MITC DI team that defined the ASC CDL standard.

As a member of the Academy Motion Pictures Arts and Sciences (AMPAS) he holds the position of ACES Project Vice Chair, supports SMPTE as Hollywood Section Manager and is a Board Member of the Hollywood Professional Association (HPA).